Liberate Your Senses
Global Communications Campaign
Development of new brand positioning, brand identity evolution and global communications campaign for Liberties Irish Whiskey to drive brand relevance and rate of sale for the range of luxury Irish Whiskey.
Launched at the TFWA World Exhibition and Conference at Cannes in 2019, the Liberate Your Senses campaign rolled out across digital platforms in 2021.
Dubliner Irish Whiskey Transformative Packaging
Kellogg New Product Launches