An ideas sparker, who thinks differently, generating broaderdiverse business outcomes and options.

A specialist in product innovation and brand strategy, whose natural storytelling skills comfortably harness consumer insights to develop compelling brand propositions and products.

20 years experience building brands for Global and Irish Food and Drinks businesses such as Diageo, Pernod Ricard, Dairygold, Bewleys, Kelloggs and The Dublin Liberties Distillery with over a decade specialising in the Drinks industry. 


See some work examples here

How can I help?

If you need resource access for a specific specialist project, a versatile solution to cover a resource gap or one-off guidance crafting a concept or business pitch, flexible options are available.

  1. Flexible Marketing Resource
  2. Drive Transformative Change
  3. Manage Specialist Projects

Areas of expertise:


  • Product Innovation
  • Brand Architecture 
  • Brand Strategy
  • Creative Direction
  • Consumer Insights
  • Brand Communications
  • Digital Strategy and Copywriting