Kellogg’s Crunchy Nut Peanut Butter Clusters
A mouth-watering, first to market new variant for the Kellogg’s Crunchy Nut Clusters range, combining delicious oats and wheat crisps, baked to crunchy perfection with added chunks of peanuts. The cereal used peanut butter as the binding ingredient – a first for any Kellogg’s cereal.
Launched in 2017, the product helped retailers attract an age-defying demographic of taste-seeking shoppers by taking advantage of two key movements in the UK market; taste-seeking shoppers who hunt for a varied, ingredient-focused breakfast, and the peanut butter flavour trend, an ingredient which had seen a +15% volume growth over the previous four years.
Special K Nourish
Feed Your Strength
Special K Nourish Cranberry and Apple is a delicious combination of cranberry, apple and pumpkin seeds mixed with multigrain and wheat flakes and clusters of oat, rye and seeds.
It was the fourth addition to the Kellogg’s Special K Nourish range, a nutrient-rich food with positive progressive ingredients to help women stay strong.
Created for women, young in spirit, who share a sense of possibility and optimism about their future potential.
Bran Flakes Renovation
This food rejuvenation was Kellogg’s most nutritious Bran Flakes recipe. Packed with more goodness in every flake and the ingredients you need to improve your digestive health, all with the same great All-Bran taste.
Launched in 2016, this complex food renovation involved reducing sugar content by 30%, adding nutritious oats and maintaining taste parity.
Dubliner Irish Whiskey Transformative Packaging
Liberties Global Communications Campaign